David Fields
Data Vizzer at Arkatechture in Alexandria, VA. Ten years turning how audiences behave into decisions.
Ideas are powerful. Opinions are dangerous. Everyone needs to show the data.
Profit through purpose
I help organizations decode how their audiences use digital experiences, then turn that into data stories that drive real business decisions. Evidence, not opinions.
- years in analytics
- 10+
- data stories shipped
- 75+
Users ignore systems that ignore users. I use data to understand and serve them better.
Proven frameworks, rigorous measurement, and the discipline to let the evidence win the argument.
Combining usefulness and novelty to find new solutions through design sprints.
Failing fast, failing small and failing forward.
The toolkit
Statistical rigor plus human insight.
User needs meet technical feasibility.
Experiments that move conversion.
Complex data into decisions.
Organizations I've worked with
- National Aquarium
- Volkswagen
- American Red Cross
- The White House
- Peace Corps
- Kawasaki
Career
- 2025 - now
Data Vizzer
Arkatechture · Alexandria, VALeading data visualization work and building solutions for client data problems.
- 2020 - 2025
Sr. Data Analyst
HZ · Alexandria, VAReporting frameworks, digital performance analytics and strategy; mentored junior analysts.
- 2014 - 2020
Analyst & Special Projects
National Peace Corps Association · DCFound early opportunities to grow the Peace Corps community, reporting to the President.
- 2011 - 2013
Volunteer
Peace Corps · Twifo Praso, Ghana27 months expanding the piped-water network across a rural district.
Education
- Google Analytics Certified
- Google Ads Certified
- Tableau Desktop Specialist
- Power BI Data Analyst
- Advanced Statistical Analysis
- Design Sprint Facilitation
Let's make the case with data
Dashboards, analytics, experiments or a data story. Tell me what you're trying to decide.